Ultra Play is an OTT (Over-the-Top) streaming platform launched by Ultra Media & Entertainment Group that focuses exclusively on classic and contemporary Hindi films, offering a curated library of over 2,000 movies from legends like Guru Dutt and Raj Kapoor. The platform's tagline, 'Har Pal Filmy' (Every Moment Filmy), emphasizes its goal to provide a nostalgic and accessible cinematic experience for viewers of all generations, bridging the gap between classic Bollywood and today's audience.
